JOIRÉ ® is a dream that becomes reality: passion, energy and strong motivation have given life to a new vision of lingerie, dedicated exclusively to plus size women.
The creative vision we have at JOIRÉ ® comes from our creator Simona Arrighetti.
Simona was born in Florence, cradle of the Renaissance. Specialising in artisan tailoring techniques, over the years she has developed a wide range of skills and experience in areas connected to fashion, loving to experiment creatively in different fields.
She has worked, and still works with internationally known brands, including Cool Hunter. In her life she has always travelled a lot, primarily for work, and this has allowed her to gain a 360 ° vision, working with people from different cultures and interacting with them.
Simona has given life to JOIRÉ ®, enabling larger sized women of all ages to be proud of their curvy shape, enchanting them with refined colours, hinting at the burlesque but with elegance, with the light irony that only women who like themselves are able to own .
JOIRÉ ® by Simona Arrighetti is a tribute to all those who love to stand up for refined craftsmanship and attention to detail, elevating lingerie to the level of haute couture.
