Joiré

Think of a dream. Think of a corsetry designed specifically for you, and made with the utmost attention to fabrics, patterns and finishes. Are you there?

Every woman has different body and body and fit. A calibrated bra must meet these needs and adapt to your body.

What does each woman ask of her bra? Lightness, support,
freedom of movement;
straps that do not leave those ugly red marks behind;
a bra in harmony with your shape.
The back does not have to be overworked, the shoulder straps have to support without scoring, the areas under the arms should support without forcing.

The answer is JOIRÉ ® and our team will show you the “ideal bra”.

The Joiré bras are really the dream of every woman, because they are technically designed to support fuller forms without the constraint of the underwire: the Joiré bras are without underwire, designed to bring the breast forward supporting it at the top.

Imagine yourself in precious, breathable, fashionable fabrics that sparkle with  Haute Couture corsetry but which allow you freedom of movement.
And if you wish, with your measurements we will make “your personal” coordinated, 100% made in Italy, in style, design, fabrics, colours, accessories, finishes and stitching.

Joiré is an artisan brand: every single pattern and tailoring of the garment, as made to measure, is entirely made by Mrs. Laura, as indicated in the Hang tag that accompanies the product.

JOIRÉ ® is a unique product just for you, because you are also unique. You can choose from some fabrics and laces selected by us and designed to give greater quality and maximum comfort.

  • Eurovet NY November, 11th, 2020
  • Eurovet Paris, November, 18th 2020

“NEXT BRA AND HOW TO SOLVE THE SIZE DILEMMA”

I am excited to share with you this amazing webinar! Thanks to all the clever, strong and lovely women who joined it and make it real!

Modered by Jos Berry, Concepts Paris for Eurovet with her guests:
– Angie Lau, Clover
– Cathy Devine, Soma
– Lyne Deshaies, Lululemon
– Simona Arrighetti, Creative Designer

Story

We have always been fascinated by the meticulous craftsmanship of Florence. We are lovers of small details, with a focus on new trends while respecting the origins of style.

Last year Joirè won an acceleration process offered by the Startup Success Call, through Federmanager Italy!
JOIRÉ ® was born as a collection of 100% Made in Italy luxury lingerie tailor-made, in a range of colours, catering for an audience of plus size women, of all ages, including girls and young women.

For those who wear regular sizes, the market offers a wide range of products, even variety, why curvy ladies should have less choice?

That’s why we want to offer to the JOIRÉ ® ‘s customers something unique and beautiful, charming, classy, combining high quality tailoring and refinement in one item.

Always sensitive to the ethical aspects and to the protection of nature, we want to highlight that the furs in our images are fake fur.

Images are by the fashion photographer Jerry Ingram. Necklaces by Rossana Fani.

Who we are

JOIRÉ ® is a dream that becomes reality: passion, energy and strong motivation have given life to a new vision of lingerie, dedicated exclusively to plus size women.

The creative vision we have at JOIRÉ ® comes from our creator Simona Arrighetti.

Simona was born in Florence, cradle of the Renaissance. Specialising in artisan tailoring techniques, over the years she has developed a wide range of skills and experience in areas connected to fashion, loving to experiment creatively in different fields.

She has worked, and still works with internationally known brands, including Cool Hunter. In her life she has always travelled a lot, primarily for work, and this has allowed her to gain a 360 ° vision, working with people from different cultures and interacting with them.

Simona has given life to JOIRÉ ®, enabling larger sized women of all ages to be proud of their curvy shape, enchanting them with refined colours, hinting at the burlesque but with elegance, with the light irony that only women who like themselves are able to own .

JOIRÉ ® by Simona Arrighetti is a tribute to all those who love to stand up for refined craftsmanship and attention to detail, elevating lingerie to the level of haute couture.

Contacts