We have always been fascinated by the meticulous craftsmanship of Florence. We are lovers of small details, with a focus on new trends while respecting the origins of style.
Last year Joirè won an acceleration process offered by the Startup Success Call, through Federmanager Italy!
JOIRÉ ® was born as a collection of 100% Made in Italy luxury lingerie tailor-made, in a range of colours, catering for an audience of plus size women, of all ages, including girls and young women.
For those who wear regular sizes, the market offers a wide range of products, even variety, why curvy ladies should have less choice?
That’s why we want to offer to the JOIRÉ ® ‘s customers something unique and beautiful, charming, classy, combining high quality tailoring and refinement in one item.
Always sensitive to the ethical aspects and to the protection of nature, we want to highlight that the furs in our images are fake fur.
Images are by the fashion photographer Jerry Ingram. Necklaces by Rossana Fani.
